"ALL CAPS IN DEFENSE OF LIBERTY IS NO VICE."

Wednesday, February 21, 2007

HALF HOUR NEWS HOUR GETS SOME GOOD NUMBERS

From Media Bistro (Hat tip: Hot Air):

The ratings are in for The 1/2 Hour News Hour on FNC. The heavily-promoted premiere delivered 499,000 viewers in the 25-54 demo and 1,478,000 total viewers. The show gained about 170,000 demo and around 300,000 total viewers from its lead-in. Half the viewers immediately tuned out, giving The Line Up just 231,000 demo and 787,000 viewers at 10:30pm.

>
SF Chronicle, Feb. 16: "If 1.5 million viewers watched -- slightly less than Stewart's nightly 1.6 million audience and more than Colbert's 1.2 million -- Surnow said, 'it would be a huge number.'"

> Update: 10:43am: "The show was definitely popular with Tivo users," an e-mailer says. According to Nielsen's live data, the show averaged 1,398,000 viewers and 442,000 in the demo. The original stats, listed above, are live + same day DVR data, showing that 80,000 total viewers and 57,000 demo viewers time-shifted the show and watched it later in the day.

< Update: 10:46am: The satire's time slot was up 69 percent in viewers and up 94 percent in the 25-54 demo compared to Q1 '07 to date...

That's good news, but I think they're gonna need the same numbers this Sunday to convince the big boys to pick it up. Tune in.

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