"Fifty years after Britons were implored to "Go to work on an egg", an advertising watchdog has banned a revival of the campaign, saying that it breaches health guidelines. Plans to mark the anniversary by broadcasting the original television advertisements featuring Tony Hancock have had to be called off.
The ban by the Broadcast Advertising Clearance Centre, which vets television advertisements, was condemned as ridiculous yesterday by the novelist Fay Weldon, who used to work in advertising and helped to create the campaign. "I think the ruling is absurd," she said. "We seem to have been tainted by all the health and safety laws. If they are going to ban egg adverts then I think they should ban all car adverts, because cars really are dangerous, and bad for the environment.
The advertising clearance centre, a government-backed watchdog, says that it blocked the campaign because eating an egg for breakfast every day was not a "varied diet". ....
The egg information service offered to add a line to the adverts saying that eggs should be eaten as part of a varied diet. The compromise was rejected.
The egg information servicesaid it was shocked by the ruling. It said eggs were a healthy food recommended by nutritionists and many other advertisers promote their products to be eaten every day, "so we are very surprised eggs have been singled out.
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