They were counting on using ORCA to coordinate tens of thousands of volunteers in the field, to make sure that Romney-Ryan voters would get to the polls.
And on election day, the system miserably crashed and failed:
Project ORCA was the embodiment of big government, top-down management. Information was sent by volunteers in swing states across the country to Boston, and those in Boston were then tasked with assigning other volunteers in those same swing states to contact those who had not yet been to the polls. Boston was, at best, a detour and an unnecessary middleman in the GOTV efforts, and when that link in the chain broke, Romney’s GOTV effort crumbled on the most crucial day of his campaign. One of the most successful components of Karl Rove’s GOTV efforts with George W. Bush’s campaigns was his small-government ideological approach. Each volunteer was tasked with personally getting a handful of voters from their area to the polls, voters that they were already familiar with from their church, their children’s schools and their community. Instead of this strategy, Boston was the hub; information was sent there and GOTV assignments were delegated from thousands of miles away by Romney staffers largely unfamiliar with individuals and communities. At Ace of Spades, Ekdahl described the organizational approach of Project ORCA: “The bitter irony of this entire endeavor was that a supposedly small government candidate gutted the local structure of GOTV efforts in favor of a centralized, faceless organization in a far off place (in this case, their Boston headquarters).”What if the system had been hacked? What if a worm, a virus, or other malware had been used by a Democratic Party operative placed like a mole in the Romney-Ryan campaign, in order to bring down the system?
Was ORCA’s failure the reason why Romney lost Virginia by almost 116,000 votes, Ohio by 103,000, Iowa by 88,000 or why Florida is still, days later, too close to call? It’s impossible to know what a Romney campaign with working GOTV technology would have been able to accomplish. Ekdahl explained that with the failure of Project ORCA’s organization and its later meltdown on Election Day “30,000+ of the most active and fired-up volunteers were wandering around confused and frustrated when they could have been doing anything else to help. Like driving people to the polls, phone-banking, walking door-to-door, etc.” The possibility that all of the efforts of Romney’s campaign, all of the enthusiasm, went unharnessed and dormant on Election Day when they could’ve at least led to a closer election result, if not a victory, is becoming beyond frustrating for thousands of his staffers, for the millions of Americans who gave their time and money to elect Mitt Romney president as they come to learn just what a disaster ORCA seems to have been.
Perhaps the results of the election didn't have as much to do with demographics as some people seem to think.
Perhaps the results were simply the result of a hack.