PBS Plans Promotional Breaks Within Programs"PROMOTIONAL BREAK"
The great unknowns are whether PBS viewers will welcome receiving programming in shorter bites, or rebel against a move they see as more commercial.
... PBS officials told member stations at its recent annual meeting in Orlando that beginning this fall, the Wednesday science series “Nature” and “Nova” would contain corporate and foundation sponsor spots, promotional messages and branding within four breaks inside the shows, instead of at the very beginning and end.
... The great unknowns are whether PBS viewers will welcome receiving programming in shorter bites, or rebel against a move they see as more commercial, and if foundation supporters will see the change as an abdication of mission.
“One of the biggest things they have to sell is that they are noncommercial,” said David D. Oxenford, a partner with the law firm Davis Wright Tremaine, who represents some public broadcasters.
TYPICAL LEFTIST DOUBLESPEAK.
WILL IT EFFECT VIEWERSHIP?
NOT MUCH. DEMOGRAPHICS WILL HAVE A GREATER EFFECT: LIKE THE LEGACY MEDIA, PBS'S VIEWERS ARE LITERALLY DYING - AND NOT BEING REPLACED.
EVENTUALLY THEY WILL DIE TOO; GOOD RIDDANCE.