THE LOVABLE PUGNACITY FACTOR

SCOTT BROWN'S PERSONALITY IS MUCH CLOSER TO THE LATE TEDDY'S THAN MARTHA'S.

YES: TEDDY WAS A SPOILED FAT RICH-BOY AND A DRUNKARD AND A LIAR.

BUT ALSO A TIRELESS FIGHTER WHO WAS WARM, HEARTY AND REEKED OF BOSTON THE CAPE AND MASSACHUSETTS.

MARTHA WAS NONE OF THESE THINGS AND ONLY A PARTY-APPARATCHIK, A COLD ONE AT THAT.

THIS WAS A FACTOR - HIS WARMTH AND PUGNACITY AND HEAVY ACCENT GAVE SCOTT BROWN TRACTION, CREDIBILITY, TRUST - AND LIKABILITY.

ALSO: HE WAS CLOSER ON THE SWING ISSUES FOR THE SWING VOTERS.

THIS COMBO WAS A WINNING ONE.

THE WARMER CANDIDATE WHOSE STAND ON THE ISSUES MORE CLOSELY ALIGNS ITSELF WITH THE MAJORITY OF VOTERS WILL ALWAYS WIN.