Lessons from Britain Could Save the GOP?

Much has been written lately regarding how the Republican Party might re-form itself into a winning operation. Of course, this debate has been around for a long time, but our recent losses have reignited the debate. This time, however (perhaps having learned from liberals that "progressive" sounds better) -- the moderates have re-branded themselves as "modernizers", "reformers", or "pragmatists". And to give their revolution some historical credibility, they have given themselves a new hero: British Conservative Party Leader David Cameron.

Cameron has repositioned his party closer to the center of the political spectrum. However, moderation in itself has not always worked for him. In fact, one of his biggest plans to seize the middle-ground blew up in his face. After his election as party leader, Cameron almost immediately adopted environmentalism as his key issue and launched a new party slogan: "Go Green, Vote Blue" (Blue being the color symbolic of the party). That slogan is long gone today (it's one of the few pieces of the Cameron experiment not to have succeeded). Now, to be sure, environmentalism is still a big part of the party's appeal. Actually, the party has always been seen as strong on that front considering the left-wing Labour Party's association with not-so-green labor interests such as coal miners. However, it is still safe to say that the "Go Green" marketing gimmick flopped.

Most of the program did, however, succeed. If you go to the party's website or watch their ads you will see a much more hopeful message than you did a few years ago. Gone is the old logo, a rather intimidating hand grasping a torch. It has been replaced by a very happy-looking tree. Everything about the new message is hopeful, sunny, and forward looking -- and the focus is now on "quality of life" issues like family, healthcare and education. Granted, the old "taxes and national security" message is still there, but it comes packaged as part of a larger message that the Conservative Party cares about people. Cameron also makes a point of being modern and tech-savvy, as illustrated by his "WebCameron" video blogs. These are all fantastic moves, and the Republican Party should move quickly to implement them (of course, technology is philosophically neutral). By the way, the people who are broadening this discussion here in America are conservative governors like Sarah Palin and Bobby Jindal. They are the real "American Camerons" in my mind.

Another big part of the Cameron approach was solidify and reassure all wings of his party, including the "traditionalist" right wing. In fact, one of the first moves was to give plum positions in his "Shadow Cabinet" (essentially the cabinet in-waiting) to the two right wingers he defeated to win the party leadership. Runner-up David Davis was given the hugely powerful post of Shadow Home Secretary, while third place candidate Liam Fox became Shadow Secretary of State for Defense. Furthermore, two of Cameron's predecessors as party leader scored influential positions as well, with William Hague (leader from 1997-2001) becoming Shadow Foreign Secretary and Iain Duncan Smith (leader from 2001-2003) heading up the party's new Social Justice Policy Group. All of these people became genuine players on the Cameron team, and Cameron has benefited from this inclusive approach. Far from jettisoning the right wing or the traditional leaders, Cameron has made a point of including them in his revolution.

Another thing that David Cameron would never consider is taking social issues off the table. In fact, he is largely responsible for putting them back on the table as a way of making his party look more compassionate than the left wing alternatives. Now, the Brits don't deal with the same social issues we do - abortion is considered a non-issue and the main issue is keeping marriages and families from breaking apart rather than debating gay marriage. However, Cameron has revolutionized the social debate by hijacking the left wing term "social justice" and lumping the protection of marriage and the family in with other "social justice" issues such as healthcare and education. Of course, that wasn't really a Cameron idea. It was the brainchild of the more "traditionalist" former party leader Iain Duncan Smith, who founded the "Centre for Social Justice".

Cameron saw the genius of Duncan Smith's idea, made it a major piece of the platform, and put Duncan Smith himself in charge of party policy on that front. So, again, Cameron didn't throw the SoCons overboard - he incorporated them, revitalized them, and utilized them to his advantage. In fact, family issues seem to animate Cameron like few others. Watch his recent rant about a high-profile domestic violence case and British social services - I don't think anyone can say with a straight face that this man doesn't care about social issues.

On some issues, Cameron has even put forward some proposals that (for Britain) are extremely conservative. For instance, he has been extremely solid on reforming the UK's bloated welfare state. Instead of swinging to the center and embracing these big government programs, Cameron is proposing a welfare-to-work program he says is "the biggest shake-up of the welfare state for 60 years." One might point out that Margaret Thatcher took office only 29 years ago, so if Cameron can live up to his rhetoric, then he actually intends to go further than Thatcher in his crusade to get Brits off welfare.

The key thing to remember about David Cameron is that he dramatically changed the way his party approaches the issues. He shifted the focus onto new issues and made conservatives think of themselves as smiling, forward-looking change agents rather than brooding, tax-obsessed fear-mongers. Still, he didn't change the basic values that the party holds dear. In a lot of ways he's like Governor Tim Pawlenty of Minnesota. Both are seen as a little moderate because they try to be optimistic pragmatists rather than ideologues, but they also fit into the broad conservative mainstream in their respective nations.

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Posted by John Ray. For a daily critique of Leftist activities, see DISSECTING LEFTISM. For a daily survey of Australian politics, see AUSTRALIAN POLITICS Also, don't forget your daily roundup of pro-environment but anti-Greenie news and commentary at GREENIE WATCH . Email me (John Ray) here