WHO IS SMARTER, RUPERT OR PINCH?

• RUPERT BUILT THE LARGEST AND MOST SUCCESSFUL MEDIA EMPIRE IN THE WORLD.

• PINCH DESTROYED A ONCE PROUD NEWSPAPER - THE "NEWSPAPER OF RECORD."

• HERE IS THE TALE OF TWO CHARTS.

• BTW: PINCH'S POLITICAL THINKING IS NO BETTER THAN HIS BUSINESS ACUMEN.