The DT newspapers are having a real tough time staying in business.
This is due to NEW MEDIA and due to the fact that a lot of the MSM is more leftist than the rest of the USA and have turned off half of their potential audience.
They can still fix things.
Here's how: the major national/internationally oriented newspapers of the major cities need to co-brand with smaller market papers.
Instead of publishing the NYTIMES (ditto WSJ, WASHPOST, LATIMES, USA-TODAY, etc) and a few regional editions, these major newspapers should co-publish their regional editions with local papers: publish a local/national/international front-page/wrapper and insert the local paper. Then they share the revenue. The major paper gets more readers and the local papers get more content. The reader gets more perceived value - and as a result, the readership will start to go up.
This - coupled with a fair & balanced approach to the news pages - can save the DT MSM.
I don't see any other way.
The ON-LINE versions cannibalize their current readership. This move toward co-branded localization would grow it.
Just an idea...
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1 comment:
That's the Examiner.com's model, and it's brilliant.
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