A warmed-over jobs messageObama — epic fail.
“I don’t normally do this,” President Obama’s senior adviser Dan Pfeiffer wrote in the subject line of an e-mail blast to reporters Sunday night.
This was tantalizing. What would this top White House official be doing? Singing karaoke on the North Lawn? Getting a “POTUS” tattoo on his arm?
Reality was rather more prosaic. Pfeiffer was announcing the rollout of a series of economic speeches Obama would begin on Wednesday — roughly the 10th time the White House has made such a pivot to refocus on jobs and growth. What would set this one apart is that Obama would be reprising a speech he made eight years ago, when he first became a senator; Pfeiffer included a link to clips from that speech, set in part to mood music from the Canadian electronica group Kidstreet, the same music used in an Apple ad last year.
But even a reincarnated Steve Jobs would have trouble marketing this turkey: How can the president make news, and remake the agenda, by delivering the same message he gave in 2005? He’s even giving the speech from the same place, Galesburg, Ill....
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