THE ASTUTE BLOGGERS CALLED IT: AVATAR SLIPPING - BEATEN BY SHERLOCK!

WE PREDICTED AVATAR WOULD NOT DO WELL - BEFORE IT OPENED.

WE WERE RIGHT:

Sherlock consistently was tracking big because of the good word-of-mouth buzz. Sherlock had the best Christmas Day debut ever (beating Marley And Me from last year and its Christmas Day single-day debut of $14.675M).

AVATAR WILL GRADUALLY SLIP EVERY WEEK NOW. IT WILL NOT BUILD. IT WILL LOSE MONEY - UNTIL DVD RELEASE.

HUMANS WILL NATURALLY LIKE MOVIES WHERE THEY CAN ROOT FOR HUMANS AND NOT THE ALIENS.

Here's a movie no one wants to see...